Marketing links producers to consumers. It is the process of identifying, creating, communicating and delivering value to target customers.
Through marketing, producers can understand consumer needs and preferences develop products or services that address those needs, and effectively communicate their offerings to the intended audience.
By promoting their products or services, producers can create awareness, generate interest and build brand loyalty among consumers.
Marketing also facilitates the distribution of goods from producers to retailers or directly to end consumers and connecting producers to the customers they aim to serve.
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